Data Refresh Timing

Data Collection Schedule

Daily Collection

The platform collects AI visibility data daily:

• Each active prompt is queried
• All AI platforms are checked
• Results are processed and stored

Collection Timing

When collection runs:

• Overnight (your timezone)
• Completed by early morning
• Previous day's data available

What this means:

• Today's date shows yesterday's data
• Changes made today appear tomorrow
• Real-time updates are not available

Understanding Data Freshness

Report Timestamps

Each report shows:

• Last Updated: When data was last collected
• Data Through: Latest date with data
• Next Update: Expected next refresh

What's "Current"?

"Current" data means:

• Latest completed collection
• Typically yesterday's snapshot
• Updated once per 24 hours

Why Not Real-Time?

AI visibility data requires:

• Querying multiple AI platforms
• Processing responses
• Analyzing for brand mentions
• Computing metrics

This takes time and is done in daily batches.

New Accounts and Prompts

First Data Appearance

After creating a new account or prompt:

• Allow 24-48 hours for first data
• Initial collection begins immediately
• Results appear after processing

Building Historical Data

Historical data builds over time:

• Day 1: First data point
• Week 1: Weekly trends visible
• Month 1: Monthly patterns emerge

When Changes Appear

Content Changes

After publishing new content:

Platform indexing: 1-2 weeks

• AI platforms need to find your content
• They periodically update their knowledge

Visibility impact: 2-8 weeks

• Changes appear gradually
• Not immediate cause-and-effect
• Multiple factors influence timing

Link Building Wins

After earning a new mention:

Source indexing: 1-4 weeks

• The source publishes your mention
• AI platforms discover the source update

Citation impact: 2-6 weeks

• AI starts citing the updated source
• Your visibility may improve

Prompt Changes

After adding or modifying prompts:

New prompts: 24-48 hours

• First data collection runs
• Initial results appear

Modified prompts: 24-48 hours

• Updated tracking begins
• Previous data for old version preserved

Troubleshooting Data Issues

Data Not Showing

New prompt/brand:

• Wait 24-48 hours for first data
• Confirm prompts are set to Active
• Check that brand is properly configured

Existing account:

• Check for system notifications
• Verify prompts are still active
• Contact support if persists

Data Seems Stale

Check the timestamp: Look at "Last Updated" on your report

Expected behavior:

• Data is always 1 day behind
• Weekends may show Friday data
• Holidays don't affect collection

Unexpected Changes

Sudden visibility changes:

• Usually legitimate changes
• Could be AI platform updates
• May be competitor movements

Investigation steps:

1. Check which prompts changed
2. Review AI responses
3. Look for patterns
4. Check competitor activity

AI Platform Update Timing

How AI Platforms Update

Each AI platform has its own update cycle:

ChatGPT:

• Knowledge has training cutoff
• Periodic model updates
• Web browsing adds recent data

Claude:

• Training data has cutoff
• Model versions update periodically
• No real-time browsing (typically)

Perplexity:

• More real-time (cites live sources)
• Updates more frequently
• Still has some processing delay

Gemini:

• Google-integrated
• Variable update frequency
• May reflect recent web content

What This Means for You

• Changes in AI responses aren't instant
• Each platform responds differently
• Allow weeks for content to be reflected
• Focus on trends, not daily variations

Best Practices

Setting Expectations

For stakeholders:

• Explain daily data cycle
• Set realistic change expectations
• Focus on weekly/monthly trends

For your workflow:

• Check reports once daily
• Don't obsess over hourly changes
• Plan actions based on trends

Monitoring Effectively

Daily routine:

• Quick check of key metrics
• Note significant changes
• Update recommendation status

Weekly routine:

• Review trend charts
• Compare to previous week
• Plan next actions

Monthly routine:

• Comprehensive analysis
• Strategy assessment
• Report to stakeholders

Getting Support

Data Collection Issues

If you suspect a problem:

1. Check system status
2. Review recent account changes
3. Contact support with details

Questions About Timing

Common questions:

• When will my changes appear?
• Is this delay normal?
• Why hasn't my content shown up?

Check this guide first, then contact support if needed.

Next Steps

• Common Issues & Solutions
• Understanding the Brand Report