Content Briefs Built
From Real Data
Not templates. Not guesswork. Every brief is generated from 100 scraped competitor pages, 12 deep-analysed articles, and verified research sources. This is what a data-driven content strategy looks like.
Real responses scraped from live AI interfaces, not API calls
If You're Skeptical of AI Content Tools, Good.
Most AI content tools are glorified prompt wrappers. They take your topic, send it to GPT, and return generic fluff. We built something fundamentally different.
What most AI tools do
- 1. Take your topic as input
- 2. Send it to GPT with a generic prompt
- 3. Return whatever the model hallucinates
- 4. Hope it somehow ranks
What our system does
- 1. Analyses real SERP data across multiple search queries
- 2. Scrapes and processes actual competitor content at scale
- 3. Extracts structure, entities, and content gaps from top rankers
- 4. Benchmarks against what's actually winning in your niche
- 5. Verifies all research sources with working URLs
- 6. Synthesises everything using proprietary training and advanced models
The result: briefs that tell you exactly how to beat the competition, not copy them.
A Multi-Stage Research Pipeline
Every brief runs through our full pipeline. No shortcuts, no hallucinations.
Initialize from Search Intelligence
Extracts search queries from our AI citation data. The brief is connected to actual search behaviour, not guessed keywords.
Fetch Live SERP Results
Pulls current Google rankings across multiple queries. Fresh data, not cached results from weeks ago.
Scrape Competitor Content
Full page scraping at scale. We get the actual content, not just snippets.
Deep Article Analysis
Top-ranking articles analysed for structure, entities, keywords, questions answered, statistics cited, and content gaps.
Aggregate Benchmarks
Combines analysis across all articles. Calculates targets for length, structure, entities, and keyword coverage.
Deep Research Phase
Finds authoritative external sources. Every URL is verified and real, no hallucinated references.
Generate Content Brief
All data synthesised using advanced reasoning models with proprietary prompting. Structured, actionable output.
Optional: Generate Final Draft
Transform brief into publication-ready article with expert quotes, internal links, and your brand voice.
What You Get In Every Brief
Actionable guidance, not vague suggestions. Every recommendation is backed by data.
Word Count Targets
Not "write 2000 words" but data-driven targets based on what's ranking. Min, recommended, and max based on competitor analysis.
Structure Recommendations
Exact H2/H3 structure based on top performers. Not guessing, but replicating what works.
Must-Mention Entities
Entities that appear across top content with coverage percentages. Know what to include for topical completeness.
Questions to Answer
FAQ opportunities extracted from competitor content. These are featured snippet targets.
Verified Sources
Real, working URLs to cite. We search, scrape, and verify every source. Zero hallucinated links.
Content Gaps
What competitors miss. These are your differentiation opportunities to outrank, not just match.
Internal Link Suggestions
Specific URLs from your site with anchor text and section placement. Not generic "add internal links."
AI-Quotable Statements
Exact sentences formatted for AI models to cite. Optimised for ChatGPT and Perplexity extraction.
Brand Bias Control
0-10 scale for brand prominence. Same topic can be competitor-neutral or brand-forward. You control the positioning.
Optimised for AI Citations
Most content tools optimise for Google. We optimise for Google AND AI models. Every brief includes specific guidance on making your content citable by ChatGPT, Perplexity, and other AI platforms.
AI-quotable definitions
Formatted statements that AI models prefer to extract and cite
Schema markup recommendations
Article, FAQ, HowTo schemas that help AI understand your content
Structured data guidance
Tables, lists, Q&A formats that AI models prefer to reference
"Content velocity refers to the rate at which a website publishes new content, typically measured in posts per week or month. High content velocity correlates with improved topical authority when combined with consistent quality standards."
Built for International Teams
Briefs respect regional spelling conventions. No more manually fixing "color" to "colour."
UK English
colour, organisation, favour, centre, analyse
US English
color, organization, favor, center, analyze
AU English
colour, organisation, favour, centre, program
CA English
colour, favor, center, program (mixed)
Content Strategy Based on Evidence
Every brief is built from real data: current SERPs, scraped competitor content, verified research sources. No templates, no guesswork.