Brief-to-draft pipeline

From Brief to
Publication-Ready

Takes your content brief and produces a complete article with verified sources, contextual internal links, and writing that doesn't read like it came from a chatbot.

Optimized for:
Google Organic Google Organic
ChatGPT ChatGPT
Google AI Mode Google AI Mode
Gemini Gemini
Perplexity Perplexity

Real responses scraped from live AI interfaces, not API calls

You Know the Problem

Generic AI writers

  • Hallucinate URLs and citations
  • Sound like ChatGPT wrote them
  • No awareness of what's ranking
  • Generic internal linking
  • One tone fits all

Our system

  • Focused on unique insights and genuine value to readers
  • Based on real citation data from thousands of AI responses in your niche
  • AI-citeable snippets structured from evidence, not guesswork
  • Every URL verified from actual SERP scrapes
  • Writing quality that reads like a senior copywriter
  • Links to your actual pages, ranked by importance
  • Brand positioning from neutral to promotional

What Goes Into Every Article

The final draft inherits everything from the content brief, plus additional controls.

Your Content Brief

The foundation with competitor analysis, benchmarks, entities, keywords, and structure recommendations.

Verified Sources

Citations from actual URLs scraped during research. No hallucinated references, ever.

Your Brand Pages

Internal links to your actual website pages, prioritized by importance. Not random insertions.

Brand Positioning

Slide from neutral industry coverage to strong brand advocacy. Same topic, different narratives.

Geographic Spelling

British, American, Australian, or Canadian English. Enforced throughout, not just find-and-replace.

Expert Quotes

Add quotes with credentials and target sections. Placed contextually, not bolted on at the end.

Writing That Doesn't Scream AI

We enforce strict quality standards that match what you'd expect from a senior copywriter.

Vocabulary Control

We've identified the words and phrases that make content sound machine-generated. They're filtered out before generation.

Natural Flow

Sentence structures and transitions that read like they came from a writer, not a language model.

Punctuation Standards

Proper punctuation throughout. No lazy shortcuts that signal automated generation.

Modern Structure

Heading formats and content organisation that match what's working in SERPs today.

Built for AI Citations

Content structured to be quoted by ChatGPT, Perplexity, and Google AI Overviews.

1

Definition Format

"X is Y" statements that AI models can directly quote.

2

Structured Data

Tables, numbered lists, and clear hierarchies that parse well.

3

Direct Answers

Lead paragraphs with clear, quotable statements.

Brand Positioning Control

Same topic. Different narratives. You control where your brand sits in the story.

0-2

Neutral

Objective industry coverage. Your brand mentioned only where naturally relevant, alongside competitors. Good for thought leadership.

5-6

Moderate

Clear recommendation. Highlights your strengths while remaining credible. Good for comparison content.

9-10

Advocacy

Your brand is the solution. Guides readers toward choosing you. Good for bottom-funnel content.

What You Get

A complete article ready for your CMS.

Semantic HTML
Proper heading hierarchy, lists, tables, blockquotes
Internal Links
To your actual pages with contextual anchor text
External Citations
Verified URLs from research phase
Expert Quotes
Add your own quotes with credentials and placement
Correct Spelling
UK/US/AU/CA enforced throughout
Publication Ready
Copy into your CMS and publish

Content That Reads Like Your Best Writer

Articles built on real data, verified sources, and quality standards that match senior copywriters.

Get Started