Google AI Mode and the shift from ten links to one answer
Google AI Mode increasingly resolves queries inside the result. Ranking still matters, but being cited in the generated answer is the new prize.
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Analysis and original data studies on how brands earn visibility across ChatGPT, Google AI Mode, Gemini and Perplexity, from the team that ranks for a living.
AI
How AI assistants decide which brands to mention
When ChatGPT or Google AI Mode recommends a product, that answer is built from sources it trusts. Here is what actually drives the pick.
Latest
How we measure share of AI voice
A look at the methodology behind our AI-visibility studies: real scraped answers, a clear denominator, and brand mentions counted the same way every time.
Why AI visibility is becoming a board-level metric
AI visibility is moving from a marketing curiosity to a board-level concern, because the assistant that omits you also shapes who gets shortlisted.
AI
View all ↗How AI assistants decide which brands to mention
AI assistants do not invent recommendations. They assemble them from sources they cite. Understanding which sources they trust is how you earn a mention.
SEO
View all ↗Google AI Mode and the shift from ten links to one answer
Google AI Mode increasingly resolves queries inside the result. Ranking still matters, but being cited in the generated answer is the new prize.
Studies
View all ↗How we measure share of AI voice
A look at the methodology behind our AI-visibility studies: real scraped answers, a clear denominator, and brand mentions counted the same way every time.
Industry
View all ↗Why AI visibility is becoming a board-level metric
AI visibility is moving from a marketing curiosity to a board-level concern, because the assistant that omits you also shapes who gets shortlisted.
Our writers
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