Fery Kaszoni

Founder & CEO

Fery Kaszoni founded Search Intelligence in 2014 and has worked in search since 2008. He has spent over a decade learning what actually earns rankings and citations, first as a full-service SEO and digital PR operator, and now building the software that turns that knowledge into a product. He writes about AI search, citations, digital PR and how brands earn visibility in answer engines like ChatGPT, Google AI Mode, Gemini and Perplexity.

Articles by Fery Kaszoni

AI AI

How AI assistants decide which brands to mention

AI assistants do not invent recommendations. They assemble them from sources they cite. Understanding which sources they trust is how you earn a mention.

Fery Kaszoni·19 Jun 2026

Industry Industry

Why AI visibility is becoming a board-level metric

AI visibility is moving from a marketing curiosity to a board-level concern, because the assistant that omits you also shapes who gets shortlisted.

Fery Kaszoni·16 Jun 2026