Link Building Opportunities Overview

Understanding AI-Driven Link Building

Traditional link building focuses on SEO value. AI-driven link building targets sources that AI platforms actually reference when making recommendations.

Why This Matters

When AI platforms like ChatGPT or Perplexity answer questions, they often cite specific sources. If your brand is mentioned on these sources, you're more likely to be included in AI responses.

How It Works

Source Analysis

The platform tracks which websites AI platforms cite most frequently for topics relevant to your brand.

Competitor Comparison

We identify sources where your competitors are mentioned but you are not, revealing immediate opportunities.

Priority Scoring

Opportunities are ranked by:

• How often AI cites the source
• Relevance to your business topics
• Competitor presence
• Estimated difficulty to obtain coverage

Accessing Link Building Recommendations

1. Select a brand from your Dashboard to open the brand report
2. Click "Link Building" in the report navigation
3. Or access via Link Building Plan in the sidebar

Understanding Opportunity Cards

Each link building opportunity shows:

Source Information

• Website name and domain
• How often AI cites this source
• Topics where it's referenced

Competitor Mentions

• Which competitors appear on this source
• What prompts triggered these citations

Priority Level

• High: Frequently cited source where competitors appear
• Medium: Regularly cited with some competitor presence
• Low: Occasionally cited or lower relevance

Action Guidance

Specific suggestions for how to pursue this opportunity:

• Content types that perform well on the source
• Topics to pitch
• Outreach approach recommendations

Taking Action

For Each Opportunity

1. Research the source - Understand their content and audience
2. Identify the angle - What value can you provide?
3. Prepare your pitch - Focus on their readers' needs
4. Track your outreach - Update status in the platform

Status Management

Keep your opportunities organized:

• New: Not yet contacted
• In Progress: Outreach sent, awaiting response
• Completed: Coverage obtained
• Dismissed: Not pursuing

Best Practices

1. Prioritize high-citation sources - These have the most impact
2. Focus on relevance - Quality over quantity
3. Track your success - Monitor visibility changes after placements
4. Re-generate regularly - New opportunities emerge as AI data updates

Measuring Impact

After obtaining coverage, monitor your brand report for:

• Changes in citation sources
• Improved appearance rate for related topics
• Better positioning in AI responses

Next Steps

• Generating Link Building Plans
• Managing Recommendation Status