Understanding Opportunity Cards
Learn how to read and use link building opportunity cards to prioritize your outreach efforts.
Last updated: January 9, 2025
Anatomy of an Opportunity Card
Each link building opportunity is displayed as a card containing key information to help you prioritize and act.
Card Elements
Source Header
At the top of each card:
- Source name: The website or platform (e.g., "G2", "TechCrunch")
- Domain: The URL for reference
- Logo: Visual identification (when available)
Citation Metrics
Shows how valuable this source is:
- Citation frequency: How often AI cites this source
- Relevant prompts: Which of your prompts trigger citations from here
- AI platforms: Which AI platforms use this source
Competitor Information
Competitive intelligence:
- Competitors featured: Which competitors appear on this source
- Their content/listing: What they have there
- Comparison: How their presence compares to yours
Priority Badge
Color-coded priority:
| Badge | Meaning |
|---|---|
| High (Red/Orange) | Critical opportunity, address first |
| Medium (Yellow) | Good opportunity, queue appropriately |
| Low (Gray) | Nice to have, lower urgency |
Effort Indicator
Shows expected work level:
| Level | Typical Work Required |
|---|---|
| Low | Claim profile, submit listing |
| Medium | Write content, do outreach |
| High | Build relationships, create comprehensive content |
Status Control
Track your progress:
- Dropdown to select: New, In Progress, Completed, Dismissed
- Visual indicator of current status
Reading Priority Signals
High Priority Indicators
Sources are high priority when:
- AI cites them frequently (10+ times)
- Multiple competitors are featured
- Highly relevant to commercial-intent prompts
- Realistically achievable
Medium Priority Indicators
Sources are medium priority when:
- AI cites them moderately (5-10 times)
- Some competitors present
- Relevant but not directly commercial
- Requires some effort to achieve
Low Priority Indicators
Sources are lower priority when:
- Rarely cited by AI (under 5 times)
- Few or no competitors
- Tangentially relevant
- High effort relative to impact
Expanding Card Details
Click to Expand
Click any card to reveal full details:
Detailed Description
Comprehensive information:
- Why this source matters
- How AI uses this source
- What type of content performs well
- Context for the opportunity
Competitor Details
In-depth competitor analysis:
- Exactly what competitors have on this source
- Links to their listings/content
- What makes their presence strong
Recommended Approach
Actionable guidance:
- Specific steps to pursue this opportunity
- Contact information or submission process
- Tips for success
- Common pitfalls to avoid
Related Prompts
Shows which prompts this source affects:
- Prompt text
- Whether you currently appear
- Competitor presence
Using Cards Effectively
Quick Scanning
For fast review:
- Look at priority badges first
- Check effort levels
- Note competitor counts
- Scan source names for recognition
Deep Analysis
For detailed planning:
- Expand high-priority cards
- Read full descriptions
- Review competitor details
- Understand the recommended approach
Batch Processing
For efficient workflow:
- Filter by priority (High first)
- Filter by effort (Low effort for quick wins)
- Work through filtered list
- Update statuses as you go
Card Actions
Primary Actions
From each card you can:
- Update status: Track progress
- View details: Expand for more info
- Visit source: Go to the website
- Dismiss: Remove from active list
From Expanded View
Additional actions:
- Create task: Add to your task list
- Share: Send to team member
- Add notes: Record your observations
- Set reminder: Schedule follow-up
Filtering and Sorting
Filter Options
Narrow down your list:
- Priority: High, Medium, Low
- Effort: Low, Medium, High
- Status: New, In Progress, Completed, Dismissed
- Source type: Review sites, publications, etc.
Sort Options
Organize your view:
- Priority: Highest first
- Effort: Lowest first (quick wins)
- Citation frequency: Most cited first
- Alphabetical: By source name
Recommended Views
| Goal | Filter | Sort |
|---|---|---|
| Quick wins | High Priority + Low Effort | Effort (Low first) |
| Maximum impact | High Priority | Citation frequency |
| Complete list | No filter | Priority |
| Track progress | In Progress | Alphabetical |
Common Questions
Why is a source high priority?
Check the expanded details - priority factors include citation frequency, competitor presence, and relevance to your prompts.
Why is effort rated high?
High effort usually means the source requires:
- Relationship building (publications)
- Content creation (guest posts)
- Time-intensive processes (earning reviews)
Should I pursue low priority items?
Generally focus on high/medium first. Low priority items are worth pursuing when:
- You've addressed higher priorities
- They're quick wins (low effort too)
- They align with other initiatives