SEO Dashboard Overview
Understand your traditional search engine rankings alongside AI visibility in one unified platform.
Last updated: January 9, 2025
The Unified Approach
The platform tracks both AI visibility and traditional SEO rankings, giving you a complete picture of your search presence.
Why Both Matter
Traditional Search (Google)
- 8+ billion searches daily
- Established user behavior
- Strong commercial intent
- Predictable patterns
AI Search (ChatGPT, Claude, etc.)
- Growing rapidly
- Conversational queries
- Recommendation-focused
- Different ranking factors
The Complete Picture
Tracking both reveals:
- How discovery patterns differ
- Where you're strong vs weak
- Strategic allocation of resources
- Emerging trends
Accessing SEO Rankings
Navigation
From your Dashboard:
- Select a brand from the sidebar
- Click "SEO Rankings" under Google Organic
- View your SEO dashboard
First Time Setup
If you haven't added keywords:
- You'll see the keyword setup screen
- Add keywords to track
- Wait for initial data (24-48 hours)
Dashboard Elements
Keyword Overview
Summary of your tracked keywords:
- Total keywords: How many you're tracking
- Ranking keywords: Keywords where you appear in top 100
- Average position: Your mean ranking position
- Visibility score: SEO visibility metric
Position Distribution
Visual breakdown of rankings:
- Positions 1-3 (top results)
- Positions 4-10 (first page)
- Positions 11-20 (second page)
- Positions 21-100 (deep results)
- Not ranking (100+)
Trend Chart
Historical view showing:
- Average position over time
- Visibility score changes
- Ranking distribution shifts
Keyword Table
Detailed list of each keyword:
- Keyword text
- Current position
- Position change
- Search volume
- Ranking URL
Understanding SEO Metrics
Position
Where you rank in Google results:
- 1-3: Top positions, high traffic
- 4-10: First page, good visibility
- 11-20: Second page, lower traffic
- 21+: Limited visibility
Visibility Score
Weighted metric considering:
- Number of ranking keywords
- Position of each keyword
- Search volume of keywords
Higher score = better overall SEO performance
Position Change
Movement since last check:
- Green/Up: Improved ranking
- Red/Down: Dropped ranking
- Gray/Same: No change
Comparing to AI Visibility
Side-by-Side View
Compare your performance:
| Metric | SEO | AI Visibility |
|---|---|---|
| Discovery method | Keyword search | Question/conversation |
| Ranking factors | Links, content, technical | Citations, authority, mentions |
| Result format | List of links | Conversational recommendations |
| User intent | Often transactional | Often research/comparison |
Strategic Insights
Look for patterns:
- Strong in SEO, weak in AI → Focus on AI citation sources
- Strong in AI, weak in SEO → Invest in traditional SEO
- Strong in both → Maintain and expand
- Weak in both → Prioritize based on audience
Correlated Success
Often, efforts that help one channel help both:
- Quality content
- Authority building
- Strong brand presence
- Comprehensive coverage
Taking Action
From SEO Data
Use SEO insights to:
- Identify underperforming keywords
- Find content gaps
- Prioritize optimization efforts
- Track competitor movements
Integrating with AI Strategy
SEO and AI visibility work together:
- Strong SEO content gets cited by AI
- AI recommendations drive branded searches
- Authority in one builds authority in other