How Content Recommendations Work

Understand how the platform generates AI-powered content recommendations to improve your visibility.

Last updated: January 9, 2025

Understanding Content Recommendations

Content recommendations help you identify and create content that will improve your AI visibility. The system analyzes what makes competitors visible and suggests specific content opportunities for your brand.

How Recommendations Are Generated

Step 1: Competitor Analysis

The system examines a competitor's citations across AI platforms to understand:

  • What topics they're being mentioned for
  • Which sources AI platforms cite for them
  • The type of content that earns visibility

Step 2: Gap Identification

Your current visibility is compared against the competitor to find:

  • Topics where they appear but you don't
  • Sources that mention them but not you
  • Questions where AI recommends them over you

Step 3: Opportunity Scoring

Each opportunity is scored based on:

  • Priority: How impactful addressing this would be
  • Effort: How much work is required to create the content
  • Topic Relevance: How closely it aligns with your business

Generating Recommendations

From Citation Details Modal

  1. Open the Citation Details modal from your brand report (select a brand from your Dashboard)
  2. Select a competitor card to analyze
  3. Click "Get On-Page Optimisation Plan"
  4. Wait for generation (5-15 minutes)
  5. Review your recommendations in the Content Plan section

While Generation is Running

You can:

  • Close the modal - the job continues in the background
  • Navigate to other pages
  • Return to check status anytime

The Content Recommendations page will show a banner when generation is in progress.

Understanding Recommendation Cards

Each recommendation includes:

Title

A clear description of the content opportunity.

Priority Level

  • High: Significant impact potential, address first
  • Medium: Good opportunity, queue after high priority
  • Low: Nice to have, address when time permits

Effort Estimate

  • Low: Quick content piece, minimal research needed
  • Medium: Standard content, some research required
  • High: In-depth content, significant research/expertise needed

Recommendation Details

When expanded, each card shows:

  • Detailed description of what to create
  • Why this content would help
  • Specific action steps
  • Related sources to reference

Managing Recommendations

Status Tracking

Update recommendation status as you work:

  • New: Not yet reviewed
  • In Progress: Currently working on this
  • Completed: Content has been created
  • Dismissed: Decided not to pursue

Creating Content Briefs

For any recommendation, click "Create Brief" to generate a detailed content writing guide including:

  • Strategic overview
  • Key points to cover
  • Expert quotes to include
  • SEO considerations

Best Practices

  1. Start with high-priority, low-effort items for quick wins
  2. Group related recommendations to create comprehensive content
  3. Update statuses to track your progress
  4. Re-generate periodically to find new opportunities

Next Steps

Frequently Asked Questions

Content recommendations are generated by analyzing competitor citations, identifying topics where you lack visibility, and suggesting content that would make AI platforms more likely to mention your brand.
Recommendation generation typically takes 5-15 minutes depending on the amount of data being analyzed. You can close the modal and return later - the job runs in the background.
Review each recommendation, prioritize based on effort and impact, then either create the content yourself or use our Content Brief feature to get a detailed writing guide.

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