Daily Trend Charts

Understanding Trend Charts

The daily trend chart visualizes how your AI visibility changes over time, helping you spot patterns, measure progress, and correlate changes with your actions.

Reading the Chart

Chart Elements

• X-Axis (horizontal): Dates in your selected range
• Y-Axis (vertical): Metric value (score, percentage, or position)
• Line: Your metric value over time
• Data points: Individual daily measurements
• Annotations: Markers for important events

Interacting with the Chart

Hover over any point to see:

• Exact date
• Metric value
• Change from previous day

Click and drag to zoom into a specific date range.

Use the date selector to change the time period displayed.

Available Metrics

Toggle between different metrics to view:

Visibility Score Trend

Overall visibility health over time. Best for tracking general progress.

Appearance Rate Trend

Percentage of prompts where you appear. Shows how your reach changes.

Average Position Trend

Where you rank when mentioned. Lower numbers are better (position 1 is best).

Adding Annotations

Annotations help you remember what actions might have caused visibility changes.

How to Add an Annotation

1. Click on the chart at the date you want to annotate
2. The annotation modal will open
3. Enter a title (e.g., "Launched new pricing page")
4. Add optional notes with more details
5. Click "Save Annotation"

Good Things to Annotate

• Content launches: New blog posts, guides, landing pages
• PR campaigns: Press releases, media coverage
• Product updates: New features, pricing changes
• Competitor events: Competitor launches, funding announcements
• Algorithm updates: Known AI platform changes
• Link building wins: Major placements secured

Managing Annotations

View and manage all annotations from Settings > Annotations. You can:

• Edit annotation text
• Delete annotations
• View all annotations across date ranges

Interpreting Trends

Upward Trends

A rising line indicates improving visibility. Investigate:

• What content did you publish before the rise?
• Did you earn new mentions or backlinks?
• Did a competitor's visibility drop?

Downward Trends

A falling line needs attention. Check:

• Did competitors launch new content?
• Were any key sources updated (removing your mention)?
• Did you remove or change important pages?

Flat Trends

Stable metrics aren't bad, but may indicate:

• Maintenance mode (neither gaining nor losing)
• Need for new initiatives to grow
• Market saturation in your tracked prompts

Volatility

High day-to-day swings suggest:

• Prompts with inconsistent AI responses
• Competitive topics with active players
• Need to look at weekly averages instead

Using Trend Data Effectively

Correlate Actions with Results

When you see a visibility spike or drop:

1. Check what date the change started
2. Look at your annotations for that period
3. Review what content/PR you did 1-2 weeks prior
4. Note the lag time between action and result

Identify Patterns

Over time, you may notice:

• Day-of-week patterns: Some days show higher/lower data
• Monthly cycles: End-of-month fluctuations
• Seasonal trends: Industry-specific patterns

Set Realistic Expectations

AI visibility improvements are typically:

• Gradual, not instant
• Visible over weeks, not days
• Subject to competitor actions

A "good" trend is consistent improvement over 30-60 days, not daily jumps.

Comparing to Competitors

Overlay Competitor Data

Enable competitor comparison to see:

• Your line vs competitor lines
• Relative performance over time
• When competitors gained or lost ground

Competitive Insights

Look for:

• Times when you gained while competitors dropped
• Competitors with consistent growth (study what they're doing)
• Market-wide changes affecting everyone

Date Range Options

Common Ranges

Tips for Date Selection

• Use 7 days for checking recent actions
• Use 30 days for monthly reports
• Use 90 days for board/stakeholder updates
• Use custom to isolate specific campaigns

Exporting Chart Data

To share or analyze data externally:

1. Select your desired date range
2. Click the export icon
3. Download as CSV or image

Troubleshooting

Chart Not Loading

• Check your internet connection
• Try refreshing the page
• Ensure you have data for the selected date range

Missing Data Points

• New brands need 24-48 hours for first data
• Some days may have incomplete data
• Check if prompts were active during that period

Unexpected Drops

Don't panic at single-day drops. Check:

• Is it a data collection issue?
• Did it recover the next day?
• Is the weekly trend still positive?

Next Steps

• Citation Details Explained
• Competitor Analysis