Viewing AI Responses

Understanding AI Responses

The platform captures actual responses from AI platforms, letting you see exactly what they say when users ask about topics in your industry.

Accessing AI Responses

From Your Brand Report

1. Navigate to your brand report from the Dashboard
2. Click on the "AI Responses" tab or section
3. Browse responses by prompt, platform, or date

From Prompt Details

Click on any specific prompt to see responses across all AI platforms for that question.

Response Display

Response Cards

Each AI response shows:

• AI Platform: ChatGPT, Claude, Gemini, or Perplexity
• Date collected: When this response was captured
• Full response text: The complete AI answer
• Brands mentioned: Highlighted brand names
• Your brand status: Whether you were mentioned

Response Highlighting

Responses are formatted to help you quickly identify:

• Your brand - Highlighted in one color
• Competitors - Highlighted in another color
• Citation sources - Linked and marked

Comparing Platforms

Platform Differences

Each AI platform may respond differently:

Why Responses Vary

Different platforms have:

• Different training data and cutoff dates
• Different models and architectures
• Different approaches to recommendations
• Different source preferences

Tracking Platform-Specific Visibility

You might find:

• Strong visibility on ChatGPT but weak on Perplexity
• Mentioned by Claude but not Gemini
• Different positions across platforms

This helps you prioritize platform-specific improvements.

Using Response Data

Understand How AI Describes You

Read responses to see:

• How AI platforms describe your brand
• What features or benefits they highlight
• How you're positioned vs competitors
• What language and framing is used

Identify Positioning Issues

If AI consistently describes you in ways that don't match your positioning:

• Your website messaging may need updating
• Your content may emphasize wrong aspects
• Sources AI cites may have outdated information

Spot Inaccuracies

AI can sometimes get things wrong:

• Outdated pricing information
• Incorrect feature descriptions
• Wrong company information
• Misattributed quotes

When you spot inaccuracies, consider:

• Updating your website with correct information
• Correcting information on source sites
• Creating clearer content on the topic

Response Analysis

What Makes a Good Response?

Ideal responses for your brand:

• Mention you prominently (top 3 positions)
• Accurately describe your offering
• Highlight your key differentiators
• Link or reference your website

Response Quality Indicators

Tracking Changes Over Time

Response content evolves as AI platforms update. Monitor for:

• New mentions that appear
• Mentions that disappear
• Changes in your description
• Position changes

Response Filtering

By AI Platform

Filter to see responses from specific platforms:

• Compare how each platform treats your brand
• Identify platform-specific opportunities
• Focus on underperforming platforms

By Date

Filter by date to:

• See recent responses
• Compare historical responses
• Track changes after your actions

By Mention Status

Filter to see:

• Prompts where you appear - Understand your visibility
• Prompts where you don't appear - Identify opportunities
• Prompts where competitors appear - Competitive intelligence

Taking Action from Responses

When You're Not Mentioned

If you should appear but don't:

1. Check if you have content on the topic
2. See what sources AI cites
3. Get featured on those sources
4. Create more authoritative content

When You're Mentioned Poorly

If you appear but in a weak position:

1. Analyze higher-ranked competitors
2. See what sources support their mention
3. Strengthen your presence on those sources
4. Improve your content on the topic

When Information Is Wrong

If AI has incorrect information about you:

1. Update your website with correct info
2. Correct information on cited sources
3. Create clear, authoritative content
4. Wait for AI to update (can take weeks/months)

Sharing Responses

Export Options

Export AI responses for:

• Internal reporting
• Team sharing
• Client presentations
• Documentation

Screenshot and Reference

You can screenshot responses to:

• Document current state
• Show stakeholders AI visibility
• Track changes over time

Limitations

Response Freshness

AI responses reflect training data that may be:

• Weeks to months old
• Based on cached source content
• Subject to model updates

Changes you make today may take time to appear in AI responses.

Response Variability

The same prompt can generate slightly different responses:

• AI has some randomness
• Responses may vary by user/session
• Platform updates change behavior

The platform captures representative responses, but actual user experience may vary slightly.

Next Steps

• Key Metrics Explained
• How Content Recommendations Work