Why Is My Visibility Score Low?

Understanding Low Visibility

What "Low" Means

Visibility scores vary by context:

• New brands: Low scores are normal initially
• Competitive markets: Even strong brands may have moderate scores
• Niche markets: Higher scores are more achievable

Compare your score to competitors, not arbitrary benchmarks.

Score Components

Remember, visibility score reflects:

• Appearance rate: How often you appear
• Position: Where you rank when you do appear

Low scores mean issues with one or both.

Diagnosing the Problem

Check Your Setup First

Before assuming visibility issues:

Are prompts active?

• Ensure prompts are toggled to Active
• Inactive prompts don't collect data

Is there enough time?

• New prompts need 24-48 hours for data
• Meaningful trends need 1-2 weeks

Are prompts realistic?

• Don't track prompts where you can't compete
• Focus on relevant, achievable targets

Analyze Your Data

Open your brand report and examine:

Appearance Rate: If low (under 30%):

• You're not being mentioned
• AI doesn't associate you with these topics
• Content and citation gaps

Average Position: If high (5+):

• You appear but not prominently
• Competitors are more visible
• Need to strengthen presence

Per-Prompt Analysis: Click into individual prompts:

• Which prompts do you appear for?
• Which do you not appear for?
• Any patterns?

Common Causes

1. New Brand / Limited History

Symptoms:

• Brand is new to tracking
• No historical presence in AI data

Solution:

• Be patient - AI takes time to reflect reality
• Focus on building presence for the future
• Check back in 4-8 weeks

2. Missing from Key Sources

Symptoms:

• Competitors appear, you don't
• AI cites sources where you're absent

Solution:

• Review Citation Details for gap sources
• Prioritize getting featured on cited sources
• Focus on review sites, publications AI trusts

3. Weak Content Authority

Symptoms:

• You have content but AI doesn't cite it
• Competitors have stronger coverage

Solution:

• Create more comprehensive content
• Target topics AI cares about
• Build authority through depth and quality

4. Strong Competition

Symptoms:

• Competitors dominate the space
• They have established presence

Solution:

• Study what makes them visible
• Find gaps they don't cover
• Differentiate your positioning

5. Wrong Prompts

Symptoms:

• Prompts don't match your business
• Tracking queries you can't win

Solution:

• Audit your prompt list
• Focus on achievable, relevant prompts
• Adjust tracking strategy

Taking Action

Quick Wins

Start with these high-impact, lower-effort actions:

1. Claim review profiles

   • G2, Capterra, TrustRadius
   • Complete all profile sections
   • Start collecting reviews

2. Update your website

   • Clear product descriptions
   • Comprehensive feature pages
   • Comparison content

3. Adjust prompts

   • Remove unrealistic prompts
   • Add prompts where you can compete
   • Focus on your niche

Medium-Term Actions

Over 1-3 months:

1. Content creation

   • Address content recommendations
   • Create comprehensive guides
   • Cover topics competitors own

2. Link building

   • Pursue link building opportunities
   • Get featured on industry publications
   • Earn coverage from trusted sources

3. Brand building

   • Consistent messaging
   • Thought leadership
   • Industry presence

Long-Term Strategy

Over 3-12 months:

1. Authority building

   • Become the go-to resource
   • Comprehensive topic coverage
   • Industry recognition

2. Sustained effort

   • Consistent content creation
   • Ongoing link building
   • Continuous monitoring

Realistic Expectations

Timeline

Improvements take time:

• First signs: 4-8 weeks
• Meaningful progress: 2-4 months
• Significant gains: 6-12 months

What's Achievable

Be realistic about what's possible:

• You won't beat established leaders overnight
• Focus on niche areas first
• Incremental progress compounds

Measuring Progress

Track improvement over time:

• Week-over-week trends
• Month-over-month comparison
• Progress against your baseline

A rising trend matters more than absolute score.

When to Seek Help

Contact Support If:

• Data seems incorrect
• Technical issues with tracking
• Need guidance on strategy
• Platform questions

Consider Consulting If:

• Need comprehensive strategy
• Resource planning required
• Complex competitive landscape
• Want expert guidance

Next Steps

• How Content Recommendations Work
• Link Building Opportunities
• Understanding Citation Details