Creating and Managing Brands

What Is a Brand?

A brand is the core entity you track in the platform. It represents your company, product, or any entity you want to monitor across AI platforms.

Creating a Brand

Step 1: Start Brand Creation

From your Dashboard:

1. Click "Add Brand" button
2. The brand creation wizard opens

Step 2: Enter Your Website

Enter your main website URL:

• The system scans your site
• Brand name is auto-detected
• Basic info is pulled automatically

Step 3: Review Brand Details

Confirm or edit:

• Brand name: How your brand appears in reports
• Website URL: Your primary domain
• Logo: Auto-detected or upload custom

Step 4: Add Aliases

Add alternative names AI might use:

Why aliases matter: AI platforms may refer to your brand differently:

• Full name: "International Business Machines"
• Abbreviation: "IBM"
• Product names: "Watson"

Common alias types:

• Abbreviations and acronyms
• Product/service names
• Former company names
• Common misspellings
• Social media handles

Step 5: Save the Brand

Click "Create Brand" to save. The system begins:

• Scanning AI platforms
• Setting up monitoring
• Preparing initial data

Brand Settings

Accessing Settings

Click the settings icon on any brand card, or navigate to the brand and click "Settings".

Available Settings

Basic Information:

• Brand name (editable)
• Logo (upload/change)
• Website URL

Aliases:

• Add new aliases
• Remove existing aliases
• Prioritize primary aliases

Public Sharing:

• Enable/disable public report link
• Generate shareable URL
• Set what's visible publicly

Notifications:

• Visibility change alerts
• Weekly summary emails
• Competitor activity alerts

Managing Multiple Brands

When to Use Multiple Brands

Track multiple brands when:

• You have separate product brands
• Managing client accounts (agencies)
• Tracking main brand + competitors
• Different regional brands

Organization Tips

Naming convention: Use consistent naming for easy identification:

• "Acme Corp - Main"
• "Acme Corp - Product A"
• "Acme Corp - Europe"

Separate vs Combined:

• Separate brands for distinct entities
• Use aliases for variations of same brand

Switching Between Brands

Use the brand switcher in the sidebar:

• Click the dropdown
• Select the brand
• View shifts to that brand

Brand Aliases Deep Dive

Why Aliases Are Critical

AI platforms don't always use your exact brand name:

"According to reviews, HubSpot (also known as HubSpot CRM) is popular..."

Without the alias "HubSpot CRM", you might miss mentions.

Finding Missing Aliases

Check your AI responses:

1. Look for near-misses in responses
2. Check how competitors reference you
3. Review customer language
4. Check social media mentions

Managing Alias List

Keep your alias list current:

• Add new product names when launched
• Remove discontinued products
• Update for rebrandings
• Include common typos

Public Sharing

Shareable Reports

Create public links to share reports externally:

• Clients can view without logging in
• Stakeholders get visibility
• No account required

Configuring Public Access

1. Go to brand settings
2. Enable "Public Sharing"
3. Copy the generated URL
4. Share with intended recipients

What's Visible Publicly

Configure what public viewers see:

• Overall metrics (visibility score, etc.)
• Trend charts
• Competitor comparisons (optional)
• Detailed data (optional)

Security

Public links:

• Are unguessable (long random URL)
• Can be disabled anytime
• Don't reveal sensitive data by default
• Can be regenerated if needed

Archiving and Deleting

Archiving a Brand

If you no longer need active tracking:

1. Go to brand settings
2. Click "Archive Brand"
3. Brand is hidden but data preserved
4. Can be unarchived later

Deleting a Brand

Permanent removal:

1. Go to brand settings
2. Click "Delete Brand"
3. Confirm deletion
4. All data is permanently removed

Warning: Deletion cannot be undone. Archive first if unsure.

Plan Limits

Brand Limits by Plan

Approaching Limits

If you need more brands:

• Upgrade your plan
• Archive unused brands
• Consolidate with aliases where possible

Best Practices

Start Simple

Begin with your primary brand:

• Set up thoroughly
• Add comprehensive aliases
• Create good topic/prompt coverage
• Then add additional brands

Regular Review

Periodically review brand settings:

• Are aliases complete?
• Is information current?
• Are settings optimized?

Consistent Setup

For multiple brands:

• Use similar topic structures
• Apply learnings across brands
• Maintain consistent tracking depth

Next Steps

• Managing Websites
• Setting Up Topics & Prompts