Topics & Prompts Deep Dive

Advanced Topic Strategy

Topic Architecture

Structure topics to match your business:

By Product Category:

- CRM Features
- CRM Pricing
- CRM Integrations
- CRM for Small Business

By Customer Segment:

- Enterprise Solutions
- SMB Solutions
- Startup Solutions

By Competitor:

- Salesforce Alternatives
- HubSpot Comparisons
- General CRM Comparisons

Topic Naming Best Practices

Good topic names are:

• Descriptive: Clear what the topic covers
• Consistent: Similar format across topics
• Searchable: Easy to find in your list
• Specific: Not too broad

Examples:

• "Best Project Management Software" (category)
• "Asana vs Monday Comparisons" (competitor)
• "Remote Team Collaboration Tools" (use case)

Intent Types Explained

Informational Intent

User wants to learn:

Examples:

• "What is a CRM?"
• "How does email marketing work?"
• "Benefits of project management software"

Value: Lower - Users aren't ready to buy Track: Some, for brand awareness

Commercial Intent

User is researching options:

Examples:

• "Best CRM for small business"
• "Top email marketing platforms 2024"
• "Monday vs Asana comparison"

Value: High - Users comparing before purchase Track: Most of your prompts should be here

Transactional Intent

User is ready to act:

Examples:

• "Salesforce pricing"
• "HubSpot free trial"
• "Buy project management software"

Value: Very high - Users ready to convert Track: Important but fewer of these

Navigational Intent

User looking for specific brand:

Examples:

• "Salesforce login"
• "HubSpot customer support"
• "Monday.com website"

Value: Lower - User already has brand in mind Track: Less relevant for visibility growth

Crafting Effective Prompts

The Anatomy of a Good Prompt

Specific + Natural + Commercial Intent = High Value Prompt

Bad prompt: "CRM" (too vague) Better: "What is the best CRM software?" Best: "What is the best CRM for small business with email integration?"

Prompt Templates

Best-of queries:

• "What is the best [category]?"
• "Top [number] [category] in [year]"
• "Best [category] for [use case]"

Comparison queries:

• "[Brand A] vs [Brand B]"
• "[Brand A] vs [Brand B] vs [Brand C]"
• "[Brand A] compared to [Brand B]"

Alternative queries:

• "Best alternatives to [Competitor]"
• "[Competitor] alternatives"
• "Products like [Competitor]"

Feature queries:

• "Best [category] with [feature]"
• "[Category] with [feature] support"
• "Which [category] has the best [feature]?"

Use case queries:

• "Best [category] for [industry]"
• "[Category] for [team size]"
• "[Category] for [specific need]"

Prompt Do's and Don'ts

Do:

• Use natural language
• Include context (size, industry, use case)
• Cover different angles
• Update based on trends

Don't:

• Stuff keywords unnaturally
• Make prompts too long
• Use internal jargon
• Duplicate similar prompts

Coverage Strategy

Comprehensive Coverage

For thorough visibility tracking, cover:

1. Core category (3-5 prompts)

   • "Best [your category]"
   • "Top [your category] 2024"

2. Feature-specific (5-10 prompts)

   • "[Category] with [each key feature]"

3. Use case specific (5-10 prompts)

   • "[Category] for [each target segment]"

4. Competitor comparisons (5-10 prompts)

   • "[You] vs [each competitor]"
   • "Alternatives to [each competitor]"

5. Problem-focused (3-5 prompts)

   • "How to [solve problem your product addresses]"

Balancing Depth vs Breadth

Depth approach:

• Many prompts per topic
• Thorough coverage of each area
• Better for focused businesses

Breadth approach:

• Fewer prompts per topic
• Cover more topics
• Better for diverse offerings

Most businesses: Start narrow and deep, then expand.

Managing Prompts at Scale

Organization

For accounts with many prompts:

• Use consistent topic naming
• Group logically
• Archive unused prompts
• Regular cleanup

Active vs Inactive

Active prompts:

• Being monitored daily
• Count against plan limits
• Generate visibility data

Inactive prompts:

• Saved but not monitored
• Don't count against limits
• Useful for seasonal or future use

Prompt Lifecycle

1. Create: Add new prompt
2. Activate: Start monitoring
3. Monitor: Track visibility
4. Evaluate: Is it valuable?
5. Refine or Deactivate: Optimize or pause

Prompt Optimization

Reviewing Performance

Periodically assess each prompt:

• Does visibility matter for this query?
• Are results actionable?
• Is competition realistic?

Iterating Prompts

Based on data:

• High visibility, low position: Optimize to rank higher
• Low visibility: Assess if achievable or dismiss
• No data: Check prompt is realistic

Seasonal Prompts

Some prompts are time-sensitive:

• "Best [category] 2024" → Update yearly
• "Black Friday [category] deals" → Activate seasonally
• "[Category] for tax season" → Industry-specific timing

Integration with Content Strategy

Prompt-Content Alignment

Your prompts should align with:

• Content you have or will create
• Topics you're authoritative on
• Keywords you target for SEO

Using Prompts for Content Ideas

Low visibility prompts reveal content gaps:

• You don't appear → Create content
• Low position → Strengthen content
• Competitors dominate → Study their approach

Next Steps

• Setting Up Topics & Prompts
• Understanding the Brand Report