Location Targeting

Why Location Matters

AI platforms can provide different responses based on where the user is located. Location targeting ensures your visibility tracking reflects your actual target markets.

How AI Varies by Region

Regional Differences

AI responses may vary because:

• Local sources: AI cites region-specific review sites
• Local regulations: Compliance requirements differ
• Local preferences: Product availability varies
• Local competitors: Different competitive landscapes

Example

Query: "Best accounting software for small business"

US Response might emphasize:

• QuickBooks, FreshBooks
• US tax compliance features
• USD pricing

UK Response might emphasize:

• Sage, Xero
• HMRC integration
• GBP pricing

Configuring Location Targeting

During Website Setup

When adding a website:

1. Enter the domain
2. Select target location(s)
3. Save the website

Editing Location Settings

To change locations:

1. Go to website settings
2. Find "Location Targeting"
3. Select/deselect locations
4. Save changes

Available Locations

Currently supported:

• United States (US) - US-based AI responses
• United Kingdom (GB) - UK-based responses
• Canada (CA) - Canadian responses
• Australia (AU) - Australian responses

Multi-Location Tracking

When to Track Multiple Locations

Track multiple locations when:

• You serve customers in multiple countries
• Products/services vary by region
• Competitors differ by market
• You want to compare regional visibility

Setting Up Multi-Location

Option 1: Single website, multiple locations

• Track one website across several locations
• Compare visibility by region
• Single view of all data

Option 2: Separate websites per location

• Different website per region (e.g., example.com, example.co.uk)
• Independent tracking per region
• Cleaner separation

Comparing Locations

With multi-location tracking:

• View metrics by location
• Compare visibility across markets
• Identify regional strengths/weaknesses
• Target region-specific improvements

Location Strategy

For Global Businesses

If you operate globally:

1. Prioritize primary markets
2. Track 2-3 key regions
3. Compare performance
4. Tailor content by region

For Regional Businesses

If you focus on one region:

1. Select your primary market
2. Ensure prompts are locally relevant
3. Track local competitors
4. Don't waste resources on irrelevant regions

For Expanding Businesses

If you're entering new markets:

1. Add the new location
2. Benchmark current visibility
3. Identify regional competitors
4. Track progress as you expand

Location-Specific Insights

Regional Citation Sources

Different regions favor different sources:

Regional Competitors

Your competitors may differ by region:

• US-dominant players
• UK/EU specialists
• Local market leaders

Track region-specific competitors for accurate analysis.

Best Practices

Match Your Business Reality

Only track locations where:

• You have customers
• You want customers
• Your product is available

Keep It Focused

More locations = more data to manage. Start with:

• 1-2 primary markets
• Add as needed
• Don't track just because you can

Review Regional Data Separately

When analyzing:

• Filter by location
• Compare regional performance
• Identify location-specific opportunities
• Tailor strategies by region

Impact on Recommendations

Location-Aware Recommendations

Content and link building recommendations consider location:

• Regional sources are prioritized
• Local competitors are analyzed
• Region-specific opportunities highlighted

Acting on Regional Insights

When you see regional gaps:

• Create localized content
• Target local citation sources
• Build regional authority

Changing Locations

Adding a Location

Adding a new location:

1. Go to website settings
2. Enable the new location
3. Wait for data collection (24-48 hours)
4. Review regional data

Removing a Location

If a location is no longer relevant:

1. Go to website settings
2. Disable the location
3. Historical data is preserved
4. New data stops collecting

Next Steps

• Managing Websites
• Understanding the Brand Report