Setting Up Topics & Prompts

Understanding Topics and Prompts

Topics and prompts are the foundation of your AI visibility tracking. They define exactly what questions you want to monitor and how AI platforms respond to them.

What Are Topics?

Topics are categories that group related prompts together. They help you organize your monitoring and analyze visibility by theme.

Example topics for a project management software company:

• Best Project Management Tools
• Team Collaboration Software
• Agile Project Management
• Remote Work Tools

Each topic contains multiple prompts - the specific questions AI users might ask.

What Are Prompts?

Prompts are the actual questions you want to track. These should mirror the real queries your potential customers type into AI platforms.

Example prompts for "Best Project Management Tools" topic:

• What is the best project management software?
• Which project management tool is best for small teams?
• What are the top alternatives to Asana?
• Best project management software with time tracking

Creating Your First Topic

Step 1: Navigate to Topics

From your Dashboard, select a brand, then go to the website you want to add topics to. Click "Add Topic" or navigate to Topics in the settings.

Step 2: Define Your Topic

Enter the following:

• Topic Name: A clear, descriptive name (e.g., "Best CRM Software")
• Description (optional): Notes about what this topic covers

Step 3: Save the Topic

Click "Create Topic" to save. You can now add prompts to this topic.

Adding Prompts to a Topic

Step 1: Open the Topic

Click on the topic you want to add prompts to.

Step 2: Add a New Prompt

Click "Add Prompt" and enter:

• Prompt Text: The exact question to monitor (e.g., "What is the best CRM for small business?")
• Intent Type: The type of query (see below)
• Active Status: Toggle on to start tracking

Step 3: Configure Intent Type

Intent types help categorize prompts:

Most valuable prompts are Commercial intent - users actively comparing options.

Step 4: Activate the Prompt

Ensure the prompt is toggled to Active. Only active prompts are monitored.

Best Practices for Prompts

Write Like Your Customers

Use natural language that matches how real users ask questions:

Good prompts:

• "What's the best email marketing tool for small business?"
• "Mailchimp vs Klaviyo which is better?"
• "Top email marketing platforms with automation"

Less effective prompts:

• "email marketing" (too vague)
• "best email marketing software enterprise B2B SaaS" (too keyword-stuffed)

Cover Different Query Types

Include a variety of prompt styles:

1. Best of queries: "What is the best [category]?"
2. Comparison queries: "[Brand A] vs [Brand B]"
3. Alternative queries: "Best alternatives to [Competitor]"
4. Feature-specific queries: "Best [category] with [feature]"
5. Use-case queries: "Best [category] for [specific use case]"

Focus on High-Value Prompts

Prioritize prompts where visibility drives business results:

• Questions with commercial intent
• Queries where competitors currently appear
• Topics your content strategy targets

Keep Prompts Specific

Specific prompts give more actionable insights:

• Too broad: "project management"
• Better: "What is the best project management software for remote teams?"

Managing Topics and Prompts

Organizing Topics

• Create topics for each major product category
• Group by customer persona or use case
• Keep topic names consistent and clear

Editing Prompts

Click on any prompt to:

• Edit the prompt text
• Change intent type
• Toggle active/inactive status
• Delete the prompt

Bulk Actions

For efficiency:

• Import multiple prompts at once via CSV
• Deactivate entire topics when not needed
• Duplicate topics for similar products

Prompt Status

Active vs Inactive

• Active: Prompt is being monitored daily
• Inactive: Prompt is saved but not being tracked

Use inactive status to:

• Pause monitoring temporarily
• Save prompts for future use
• Reduce usage against plan limits

Understanding Data Collection

After creating a prompt:

1. Data collection begins within 24 hours
2. Initial results appear in your report
3. Historical tracking builds over time
4. Trends become visible after several days

Plan Limits

Your subscription plan determines:

To track more prompts, consider upgrading your plan.

Tips for Success

1. Start focused: Begin with 10-15 high-priority prompts
2. Monitor regularly: Check weekly for visibility changes
3. Iterate: Add new prompts based on competitor insights
4. Quality over quantity: Better to track fewer, high-intent prompts well

Next Steps

• Understanding Your Dashboard
• Understanding the Brand Report