Creating Your First Brand

Creating a Brand

Brands are the foundation of your AI visibility tracking. Each brand represents a company, product, or entity you want to monitor across AI platforms.

Step-by-Step Guide

Step 1: Navigate to Brand Creation

From your Dashboard, click the "Add Brand" button in the top right corner. You can also access this from the Brands page in the main navigation.

Step 2: Enter Your Website URL

Enter the main website URL for your brand. Our system will:

• Automatically detect your brand name from the website
• Pull in relevant metadata
• Set up initial tracking parameters

Step 3: Confirm Brand Details

Review the detected brand name and make any necessary adjustments:

• Brand Name: The primary name used to identify your brand in AI responses
• Website URL: Your main website domain

Step 4: Add Brand Aliases (Optional but Recommended)

AI platforms may refer to your brand in different ways. Add aliases to capture all mentions:

• Common abbreviations (e.g., "IBM" for "International Business Machines")
• Product names that should be associated with your brand
• Former company names if applicable
• Common misspellings

Step 5: Save and Start Tracking

Click "Create Brand" to save. The system will immediately begin:

• Scanning AI platforms for existing mentions
• Setting up monitoring for your brand
• Preparing your first visibility report

After Creating Your Brand

Once your brand is created, you should:

1. Add a website - Connect your domain for detailed tracking
2. Set up topics - Define categories relevant to your business
3. Create prompts - Add the questions you want to monitor

Managing Brand Settings

Access brand settings at any time by clicking on the brand name in your Dashboard or navigating to Brands in the main menu.

From brand settings you can:

• Edit the brand name
• Manage aliases
• Configure public sharing (if available on your plan)
• Archive or delete the brand

Plan Limits

Different subscription plans have different brand limits:

If you need to track more brands, consider upgrading your plan.

Next Steps

After creating your brand, continue with:

• Managing Websites
• Setting Up Topics & Prompts