Understanding Content Briefs

What Is a Content Brief?

A content brief transforms a recommendation into actionable writing guidance. It provides everything a writer needs to create content that improves your AI visibility.

Brief Components

Strategic Overview

The brief starts with:

• Goal: What this content should achieve
• Target audience: Who the content is for
• Key message: Main point to communicate
• Competitive context: How competitors cover this topic

Recommended Structure

A suggested outline including:

• Title options: SEO-optimized headline suggestions
• Section headings: H2s and H3s to include
• Word count target: Recommended length
• Content format: Article, guide, comparison, etc.

Key Points to Cover

Essential topics and information:

• Must-include facts and features
• Common questions to answer
• Objections to address
• Differentiators to highlight

SEO Guidance

Search optimization recommendations:

• Primary keyword: Main target term
• Secondary keywords: Related terms to include
• Meta description: Suggested description
• Internal links: Pages to link to

Expert Quotes

Suggested quotes and sources:

• Industry expert opinions to reference
• Statistics and data points
• Customer perspectives to include
• Authority sources to cite

Generating a Content Brief

From a Recommendation

1. Navigate to Content Plan
2. Find the recommendation you want to brief
3. Click "Create Brief"
4. Wait 2-5 minutes for generation

Brief Generation Process

The system:

1. Analyzes the recommendation context
2. Reviews competitor content on the topic
3. Identifies key elements to include
4. Structures an optimal content approach
5. Compiles SEO and source recommendations

Using Content Briefs

For Internal Writers

Share briefs with your content team:

1. Open the completed brief
2. Review all sections together
3. Assign to a writer
4. Use as the foundation for content creation

For External Writers

Share with freelancers or agencies:

1. Click "Share Brief" or export
2. Send the link or document
3. External viewers can access without login
4. Include any additional context needed

For Yourself

Use briefs to guide your own writing:

• Follow the structure as an outline
• Check off key points as you cover them
• Reference SEO guidance during editing
• Include recommended quotes and sources

Editing Briefs

Customizing for Your Needs

You can edit briefs to:

• Adjust the target word count
• Add additional sections
• Include brand-specific requirements
• Modify the structure

Saving Changes

Edited briefs are saved automatically. You can:

• Version your changes
• Revert to original if needed
• Export the customized version

Brief Best Practices

Before Writing

• Read the entire brief - Understand the full scope
• Research the topic - Go beyond the brief when needed
• Review competitor content - See what exists
• Note your unique angle - What makes your take different

During Writing

• Follow the structure - Use recommended headings
• Hit key points - Cover required topics
• Add your expertise - Include first-hand knowledge
• Link strategically - Connect to relevant internal pages

After Writing

• Compare to brief - Did you cover everything?
• Check SEO elements - Keywords, meta description
• Review for quality - Is it genuinely valuable?
• Get feedback - Have someone else review

Sharing and Collaboration

Share via Link

Generate a shareable link:

1. Open the brief
2. Click "Share"
3. Copy the link
4. Share with anyone who needs access

Export Options

Export briefs as:

• PDF - For offline reading
• Word/Google Doc - For collaborative editing
• Markdown - For developer workflows

Team Collaboration

For teams:

• Multiple people can view the same brief
• Comments and feedback can be added
• Version history tracks changes
• Status updates show progress

Brief Status Tracking

Status Options

Track brief progress:

Workflow Integration

Typical workflow:

1. Generate brief (Not Started)
2. Assign to writer (In Progress)
3. Draft completed (In Review)
4. Approved and published (Published)
5. Track visibility impact

Measuring Brief Success

After Publishing

Once content is live:

• Wait 2-4 weeks for indexing
• Monitor visibility score changes
• Check if you appear for related prompts
• Note any citation improvements

Iterating Based on Results

Learn from each brief:

• Which brief elements led to success?
• What content formats perform best?
• How long until visibility improves?
• What should you do differently?

Common Questions

How detailed should content be?

Follow the word count recommendation. Comprehensive content typically performs better, but quality matters more than length.

Should I follow the brief exactly?

Use it as guidance, not gospel. Add your expertise and adjust based on your knowledge of your audience.

How many briefs can I generate?

There's no limit. Generate briefs for all high-priority recommendations.

Can I regenerate a brief?

Yes, click "Regenerate" to create a fresh brief with updated analysis.

Next Steps

• Managing Recommendation Status
• Taking Action on Recommendations