Taking Action on Recommendations
Practical guide to turning content recommendations into published content that improves your AI visibility.
Last updated: January 9, 2025
From Recommendation to Results
Recommendations only create value when you act on them. This guide walks you through executing recommendations effectively.
The Action Framework
1. Evaluate
Before starting any recommendation:
- Does this align with your business goals?
- Do you have resources to execute it well?
- Is the expected impact worth the effort?
2. Plan
Once committed:
- Schedule time for creation
- Assign to the right person
- Gather necessary resources
- Set a target completion date
3. Execute
Create the content:
- Follow the brief guidelines
- Focus on quality and value
- Include recommended SEO elements
- Link to relevant internal pages
4. Publish & Promote
Get it live:
- Publish on your website
- Share on relevant channels
- Consider promotion tactics
- Update recommendation status
5. Measure
Track results:
- Monitor visibility changes
- Note timing of any improvements
- Learn what works for future
Prioritization Matrix
Quick Wins First
Start with recommendations that are:
| Priority | Effort | Action |
|---|---|---|
| High | Low | Do immediately |
| High | Medium | Schedule next |
| Medium | Low | Fill gaps between big items |
| High | High | Plan as projects |
| Medium | Medium | Add to backlog |
| Low | Any | Consider dismissing |
Capacity Planning
Be realistic about capacity:
- How much content can you create per week?
- Who on your team can help?
- What's your content creation budget?
Don't commit to more than you can execute well.
Execution Best Practices
For Blog Posts & Articles
- Research thoroughly - Go beyond the brief
- Create original value - Don't just summarize
- Include examples - Practical, relevant illustrations
- Add visuals - Screenshots, diagrams, charts
- Optimize for readability - Headers, bullets, short paragraphs
For Landing Pages
- Focus on clarity - What do you offer?
- Address objections - Answer common concerns
- Include social proof - Reviews, testimonials
- Clear CTAs - What should visitors do next?
- Fast loading - Performance matters
For Product Pages
- Comprehensive features - Cover everything
- Use cases - Who is it for?
- Comparisons - How does it compare?
- Pricing clarity - Be transparent
- Easy next steps - Demo, trial, contact
For Comparison Content
- Be fair - Honest assessment
- Be thorough - Cover key criteria
- Include yourself - Where you fit in
- Update regularly - Keep current
- Cite sources - Build credibility
Working with Writers
Internal Team
If you have writers on your team:
- Share the content brief
- Review the recommendation context
- Set clear expectations
- Provide feedback loop
- QA before publishing
Freelance Writers
If hiring freelancers:
- Share the brief via export/link
- Provide brand guidelines
- Include examples of good content
- Budget adequate time for revisions
- Have final editorial review
Agencies
If using an agency:
- Share multiple briefs at once
- Establish ongoing relationship
- Develop shared understanding
- Review quality consistently
- Track results together
Quality Checklist
Before publishing, verify:
Content Quality
- Comprehensive coverage of topic
- Original insights or value-add
- Accurate information
- Good readability and structure
- No errors or typos
SEO Elements
- Target keywords included naturally
- Meta title optimized
- Meta description compelling
- Headers use keywords appropriately
- Internal links added
Technical
- Page loads quickly
- Mobile-friendly
- Images optimized
- Links work correctly
- No broken elements
After Publishing
Immediate Actions
- Update status - Mark recommendation as Completed
- Index the page - Submit to Google Search Console
- Share socially - Promote where appropriate
- Internal link - Add links from existing content
Monitoring Period
For 2-8 weeks after publishing:
- Watch for visibility changes
- Check if you appear for related prompts
- Note any citation improvements
- Track any search ranking changes
Iterate Based on Results
Learn from each piece:
- What content types drive visibility?
- How long until impact appears?
- What should you do more of?
- What can you skip?
Common Challenges
No Time to Create Content
Options:
- Prioritize ruthlessly (fewer, better)
- Hire freelance help
- Repurpose existing content
- Break into smaller pieces
Content Not Driving Results
Check:
- Is it indexed by search engines?
- Does it match the brief?
- Is it genuinely valuable?
- Is there enough time elapsed?
Too Many Recommendations
Manage overload:
- Filter to High Priority only
- Dismiss low-value items
- Set realistic weekly goals
- Focus on completion over volume