Generating Content Plans

What Is a Content Plan?

A content plan is an AI-generated set of recommendations showing what content to create or improve to increase your visibility. It's based on analyzing where competitors are visible and you're not.

Generating Your First Content Plan

Step 1: Open Citation Details

From your brand report on the Dashboard:

1. Click the "Citation Details" button
2. The Citation Details modal will open

Step 2: Select a Competitor

In the Citation Details modal:

1. Click on a competitor tab
2. Review their citation sources
3. Note where they appear that you don't

Step 3: Generate the Plan

1. Click "Get On-Page Optimisation Plan"
2. A loading indicator will appear
3. Generation takes 5-15 minutes

Step 4: Wait or Continue Working

You don't need to wait:

• Close the modal if you want
• Continue using the platform
• A notification will appear when complete
• View results in Content Plan

Understanding the Generation Process

What the System Analyzes

When generating your plan, the system:

1. Examines competitor citations - Where are they mentioned?
2. Identifies your gaps - What sources cite them but not you?
3. Analyzes content patterns - What content performs well?
4. Evaluates opportunities - What's achievable and impactful?

Processing Time

Generation typically takes 5-15 minutes based on:

• Amount of data to analyze
• Number of prompts and citations
• Complexity of competitor coverage

Background Processing

The job runs on our servers:

• You can close your browser
• Progress is saved automatically
• Return anytime to check status
• Results are stored in your account

Viewing Your Content Plan

Accessing Recommendations

Once generated, view your plan at Content Plan:

1. Navigate to Content Plan in the sidebar
2. Filter by status, priority, or effort
3. Click any recommendation for details

Recommendation Cards

Each recommendation shows:

• Title: Brief description of the content opportunity
• Priority: High, Medium, or Low impact
• Effort: Low, Medium, or High effort required
• Status: New, In Progress, Completed, or Dismissed
• Details: Full explanation and action steps

Prioritization Framework

Priority Levels

Effort Levels

Recommended Approach

Start with: High Priority + Low Effort (quick wins)

Then tackle: High Priority + Medium Effort (impactful)

Later: Medium Priority items and High Effort projects

Acting on Recommendations

Understanding Each Recommendation

Click a recommendation card to see:

1. Detailed description - What to create/change
2. Why it matters - Impact explanation
3. Competitor context - What competitors have done
4. Specific actions - Step-by-step guidance
5. Related sources - Sites to reference

Creating Content Briefs

For detailed guidance, click "Create Brief":

• Generates a comprehensive writing guide
• Includes SEO recommendations
• Provides content structure
• Suggests sources and references

See Understanding Content Briefs for more.

Updating Status

Track your progress:

1. Click the status dropdown on any recommendation
2. Select: In Progress, Completed, or Dismissed
3. Status is saved automatically

Re-Generating Plans

When to Re-Generate

Generate a fresh plan when:

• You've addressed most current recommendations
• Significant time has passed (2-4 weeks)
• Competitor visibility has changed notably
• You want to analyze a different competitor

Analyzing Different Competitors

You can generate plans based on different competitors:

• Each competitor may reveal different opportunities
• Some competitors may be more relevant targets
• Diversify your analysis for comprehensive coverage

Tips for Success

Act on Recommendations

Generating plans is only valuable if you act:

• Schedule content creation time
• Assign recommendations to team members
• Set deadlines for completion
• Track results after publishing

Quality Over Quantity

Better to do fewer recommendations well than many poorly:

• Focus on comprehensive, valuable content
• Don't rush to check boxes
• Prioritize strategic impact

Monitor Results

After publishing content:

• Wait 2-4 weeks for AI to index
• Check for visibility improvements
• Note which content types work best
• Refine your approach based on results

Troubleshooting

Generation Taking Too Long

If generation exceeds 20 minutes:

• Check your connection
• Refresh the Content Plan page
• Contact support if it persists

No Recommendations Generated

If the system generates few/no recommendations:

• Competitor may have similar visibility to you
• Try analyzing a different competitor
• Your coverage may already be strong

Recommendations Don't Seem Relevant

If recommendations miss the mark:

• Check that prompts accurately represent your business
• Ensure competitor selection is appropriate
• Review your topic and prompt setup

Next Steps

• Understanding Content Briefs
• Managing Recommendation Status